The beginning of the era of conversational commerce is here & has great business potential for several reasons.
First, it is a cost effective & low maintenance, Graphical UI became non graphical as opposed to websites, multiple apps or email marketing.
Secondly it makes communications so easy and natural. Messaging platforms are already familiar and easy to use for most people, and instead of using multiple apps or websites.
Third, bots allow for round-the-clock service. Instead of having to wait for the next available representative
on the phone, or being told to call back at a different time because the office is closed, chatbots is able to deal with customer needs 24/7